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The winners are…

First and foremost, I need to say THANKS!

Thank you so so much for entering the Blog Hop and my giveaway. There were so many great great entries and I am such a softie at heart and reading about all of your childhood pets totally made my day.

Secondly, I had a good learn in this experience. That despite my tendency for procrastination, it’s super important to follow through on your word. So even though this is super super late (please accept my sincerest and deepest apologies!) the official winners for the Book Giveaway comments are:

When I was small we had a lovely tabby cat called Fritzi. He had three white paws and a white tip to his tale. He got old, and died when I was about 10. My mum said he had gone off and joined the other animals in the fields, so I knew he’d died all alone, and I was so upset. I was still upset about him dying all alone, and mentioned this to my mum when I was about 40, just a few years before she died. She laughed and me and said, “oh, no, he came home and died in my lap.” I was so relieved he’d been loved and at home when he went!
A cautionary tale for mums and dads everywhere, I think
- Jemima P

I had two turtles, and I loved them so much. I’m glad I got them when I did, because after I got them, there was the salmonella scare and they weren’t available in my state anymore. They were mini red-eared sliders, so very small, and one was skinny and fast and one was fat and slow. The fast one ate all the food first so I had to put in more food for the other one to get any, so I don’t know why the skinny one wasn’t fatter!
- Vi

As a child, we had ONE pet. My mother hates animals in all shapes & forms. But our friends had just had puppies at their house & we begged & begged & begged. And, new puppies are really cute, so……….we won! We named him Buttons. He was my dad’s pal, forever a thorn in my mom’s side & he was THE TOWN DOG. He chased every car that went by. He followed us everywhere we walked. If we walked uptown, he followed & would often be found in the store looking for us. (Hey! They shouldn’t have propped the door open!) If we walked to the pool, he was in it & was got called to retrieve him. We had him for many, many years. I think we brought him home when I was about 5 years old or maybe not even quite that. I remember having him into my teens & then he just disappeared. We can only assume he got hit & killed or met a bad fate because he ALWAYS knew his way home. He knew every inch of the town we lived in.
- Georgia B

My favorite childhood pet was a cow named Sally. She was very tame and would follow us around. She would even go to the neighbors to visit. She was very gentle and my little brother would take his naps on her back when the weather was nice. My dad got home from work at 5 o’clock every night and Sally would be waiting for him on the back porch. He would fix a pot of coffee and then fix him a cup and pour the rest in a pan for Sally. She loved coffee. We would ride on the cow like she was a horse–what fun we had with that cow. My mother wasn’t as enthused with Sally as the rest of us because she would come in the house every chance she got and my mother would have all kinds of fits. :0) Most of the family loved that cow and I think that mom secretly did, too.
- Cheryl R

Had two cats when I was a kid, Sparky and Fluffy. They were so different it was amazing they were friends. Sparky was like a spark, a risk taker, bright and energetic. Fluffy was more sedate, quiet, and more of a follower.
- Heidi G

What delightful pet stories. Thank you so much for reading and I hope you all enjoy your books!

Posted in Publishing

Chook Chook: Little and Lo in the City is out in JULY!

Omigosh – can you believe it???

Chook Chook Pair

There’s two of them!

I can’t believe that it was just this time last year that I was blogging about sales conferences and how amazing it was that I was going to have a book – yes, my very own book – out there as a part of it! This time last year, Chook Chook hadn’t even gone to print yet…

Now I’m super happy to say that sales conference has come and gone again and Chook Chook: Little and Lo in the City was again a part of the awesome UQP booklist.

There are two books now sitting side by side on my bookshelf that I brought into this world, TWO of them. (pardon me for a moment…)

*SQUEEE!!!*

Ahem…so yes, Little and Lo are back for more adventures next month. Want a little sneak peek about what happens? Well I can tell you that Ma marries the one-eyed butcher, yes! Yes she does. And Guo decides to leave the farm. And Mei makes a cool new friend called Cap. And little and Lo get up to a bit of trouble of their own!

If you love the first Chook Chook, I really think you’ll enjoy the second one. It’s a different type of book, kind of a fast paced caper – well just read it and let me know what what you think! ;-)

Pre-order your copy of Chook Chook: Little and Lo in the City from Angus & Robertson or look for it in bookstores from 1 July!

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What was your childhood pet?

 

**GIVEAWAY** I’m giving away 5 x signed copies of Chook Chook: Mei’s Secret Pets. To enter, simply share a story of your own childhood pet in the comments below. Do share and tell your friends!**

 

 

I loved animals as a child (and still do!), but growing up in New York City, I didn’t have the chance to raise chooks like Mei did. But I do have a cat…

Amy M Kitty

Amy is an Abyssinian Blue and is just coming up to 15 years old. She lives with my parents in New York. We first got Amy when she was a kitten just around 4 months. She was beautiful and so sweet, I remember the feel of her rough tongue licking my fingers like a puppy. I fell in love with her right away.

I’ve come to learn that cats are wonderful wonderful creatures, but I am fairly certain that all cats are actually a little strange. Amy is certainly no exception. Her funny habits include:

  1. Even since she was a kitten, Amy has refused to eat her dried cat food out of the bowl. Instead, she uses her paw to flick the kernels of kibble out of the bowl and then eats them off the floor. We had to buy her a heavy ceramic bowl so that she wouldn’t knock her food over.
  2. As a kitten, her favourite toy was a little furry ball with a feather on the end of it that hung from an elastic string. The only problem was that this toy was a free sample that came with the purchase of cheap plastic cat toys, which she didn’t like. We tried to find a substitute and tried a whole bunch of soft furry balls, but she never seemed to like them. So, my parents and I stocked up on a whole bunch of cheap plastic cat toys that Amy would never play with, just to get the free sample.
  3. Once she became a senior cat (around the age of 7), Amy got very, very temperamental. She would only let my mother pet her, no one else – not even me or my dad! She has these long, long petting sessions with my mother, which basically involves my mum holding her like a baby, while Amy kneads and licks my mum’s shoulder. But once, my mum was away for a couple of weeks and poor Amy was missing out on her petting sessions. She sulked for days. But the funny thing was that after about a week, she climbed into my dad’s lap for a good long pat. My dad insists that the entire time, Amy had a look in her little kitty face that was a warning to my dad: “you may never speak of this to anyone!” (Oops – sorry Amy!)
  4. Even though she’s a much older cat now, Amy still has her deftly sneaky moments. Like this one, where’s she’s clearly eyeing off something tasty on the dining room table!

Amy going after a stash of grapes in a baggie!

Amy is a no doubt a peculiar cat, but she is certainly a very cherished member of the Chim family and we all love her very much!

What was your childhood pet? Share your stories!

Sleeping Amy in the sun

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Blog Hop Children's Book

Proudly a part of the Kid Lit Giveaway Hop for Children's Book Week in the US

 

 

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Posted in Life and stuff, Publishing, Writing

The Inspiration for Chook Chook: Mei’s Secret Pets

Good morning (and a little bit of a later one for those of us that have just wound our clocks back in Australia!)

Lots of people have asked me where I got the inspiration for Chook Chook: Mei’s Secret Pets. I’ve already mentioned a bit about my publishing experience. But there’s a bit more as to where the idea for Mei and her chickens came from.

I first thought about writing the manuscript back in 2007. I had written another manuscript that I had shopped around but didn’t get any interest for. But during that time of researching publishers, I came across a small press that was looking for “cultural stories for middle grade readers”.

That was when I decided to start a new manuscript drawing from Chinese experiences. I don’t know exactly where it came from, but I remembered an old Cantonese nursery rhyme that my mother had taught me about selling chickens in a market. There’s a verse on pinwheels in there as well and I guess that’s where it all began!

For those of you who have read Chook Chook: Mei’s Secret Pets, I’ve featured a translated version of that nursery rhyme in the book. And if you’re interested, here’s a YouTube clip for the original nursery rhyme in Cantonese (some of you may even recognise it?)

There’s more to this story and how Mei and her chickens ended up with UQP (who was not the small press looking for cultural stories at that time!) But I might save that for another post. ;)

What do you think of the nursery rhyme? And writers, where do you get your ideas from?

Posted in Publishing, Writing

What could have been – never before seen Chook Chook!

Guess what – the next edition of Chook Chook is well on its way. Yep, Little and Lo are returning for some more exciting adventures later this year!

As I went through some of my older emails, I came across these beautiful illustrations that were considered for the first cover of Chook Chook: Mei’s Secret Pets. These were all done by the amazing Aileen Lord whose talented and artistic hand helped bring Little and Lo to life.

These were some of her initial ideas for the illustrations, personally I loved the drawing that was selected for the final cover. Do you agree? Which one is your favourite?

Don’t forget to see more of Aileen’s work over on her website. www.aileenlord.com

Chook Chook Cover Rough

Little and Lo as little chicks - aww!


Chook Chook Cover Rough 2

Mei and her chooks with her beautiful pinwheel

Chook Chook Cover Rough 3

The one we all fell in love with - Mei and the dancing chickens

Concepts by Aileen Lord

Posted in Publishing, Writing

SEO Optimisation Tool for your Content Strategy

Today, content creation isn’t done by a single individual in your company. Marketers have to work with copywriters, agencies and PR departments to coordinate their content production efforts. So from an SEO and Optimisation side of things, getting everyone to work together on a unified SEO approach can be challenging.

Until now.

Okay, I won’t claim the tool will revolutionise your Content Strategy (I’ll let you decide that!) – but this helpful spreadsheet should serve as a useful document to coordinate your content publication, scheduling and optimisation efforts.

The ZIP file contains a PDF instruction manual as well as the working Excel template for your organisation to fill in with dates, SEO target keywords and then populate with your intended content production schedule.

Think of it as a helpful checklist/reminder on how to optimise all of your content production efforts to be SEO mindful.

Questions? Thoughts? Comments? Is this helpful? What else would you add? I’d love to know!

** DOWNLOAD the Content Optimisation & Scheduling Tool (.xlsx) **

** DOWNLOAD the Content Optimisation & Scheduling Tool Instructions (.pdf) **

The tool is also available on Google Docs – view the Content Optimisation Tool

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What Chinese New Year means to me

Happy Chinese New Year!

Chinese New Year is 10 February 2013 and this year, it’s the Year of the Snake. For those who are born as a snake, you are:

  • Intuitive
  • Introspective
  • Acute
  • Aware
  • Cunning
  • Proud
  • Vain
  • and maybe a little vicious.

year of the snake 2013
Both my Mum and Dad were born in the Year of the Snake – although on official documentation, my Dad was born a year earlier. That’s because when he moved to the US and they asked him his age, he told them he was 26 not 25. Not because he wanted to be a year older, but in traditional Chinese a baby is already considered one-year old the day he is born.
Growing up, my parents were pretty basic in how we honoured the passing of the Chinese New Year. We didn’t have the big family dinners since most of our family lived overseas and being in America, my Dad always had to work and of course, I had to go to school. We did celebrate with some customary dishes and snacks, and of course, red packets!
My Mum took me to see the lion dances in New York’s Chinatown. They were colourful, loud and impressive. I remember in the early days, fireworks and firecrackers were still aplenty and the streets of the city were awash with their bright red paper confetti from exploded packaging.

Some Lucky Chinese New Year Customs

To maximise one’s fortune in the coming year, the Chinese New Year is awash with superstition and customary beliefs. Maybe you’ll want to try some of these ones for Sunday – after all, a little extra luck never hurt.

  • Red is a lucky colour in Chinese custom. Traditionally, men, women and children would wear new red clothes for the New Year. Red packets with money are distributed to children to keep them happy (and suppress evil mischief) and to give them a long prosperous life.
  • Food is at the heart of any family gathering. Some of the dishes set before you on Chinese New Year’s Eve banquet (the most important feast of the year) include:
    • Noodles (to usher in a long life) – be sure not to cut them or you’ll be cutting your life short!
    • Fish – the sound of the word fish (yu) is similar to wish and abundance.
    • Lettuce (San Choy) – the sound of the word lettuce is very close to rising fortune or giving birth to fortune, so san choy bao is a definite favourite.
    • Dumplings – at the stroke of midnight, dumplings are boiled and served with garlic and soy. Their unique parcel shape symbolise wealth and prosperity.
  • The Chinese New Year holiday runs for 10 days. Prior to the New Year, the house is swept clean to be rid of bad vibes from the previous year. For the first few days in the New Year, no housework is done to ensure that good luck and fortune aren’t swept away.

Wishing everyone a wonderful, happy and prosperous New Year.

Posted in Life and stuff

Some Social Media Marketing Advice for Authors

Okay, heads up, this is going to be a bit of a rant. And before any authors jump down my throat and point fingers at my poor Twitter following (679 I think, not the 20k that many other authors have) – I don’t claim to be a Social Media Expert Guru or any other type of tech style ninja. My “credentials” so to speak, come from the fact that I worked in the online industry for 5+ years and have met amazing social media/digital strategists who have their fingers on the pulse of digital happenings – none are more deserving of expert status than some of my former co-workers at Switched on Media.

So I’m not an expert!

And it’s funny that because I’ve been so immersed in the industry, I forget that any good marketing strategy comes back to good strong basics. And if you don’t get the basics right, then don’t bother trying for the gold stars.

Social Media and Authors – the cursed holy grail

There is little doubt that social media has been heralded as one of the most powerful tools that an author can employ in his/her marketing arsenal. As book tours, especially for new authors, become a less and less effective tactic (not to mention more expensive), online is definitely the way for writers to reach out and connect with their audiences. But the problem I’m seeing is that some authors and publishers are approaching social media marketing with traditional strategies.

It’s similar to what’s been happening with print journalism – success is measured in reach and circulation numbers, not purchase or even *gasp* profit.

Sure you can send a tweet out to your 20K followers (many of whom are also authors that are trying to spruik their own books) and say that you ‘reached’ a 20k audience and that’s a job well done…

Digital folk – this will be familiar…

face palm
Image Credit

So what am I supposed to do as an author?

As much as we’d like to deny it, with the exception of the big sellers (you know, the ones with kid wizards)…the majority of authors don’t enjoy the type of celebrity success as say The Kardashians (even though I can be quite sure that they all have more talent and ability in one pinky finger!) With movies, TV and now YouTube, the author is going to largely remain anonymous and unknown to the wider community.

This means that amassing large collections of followers who will retweet and like all of our witty one liners and go out and buy all your books, is going to to be unlikely. This means that authors have to work harder at the social media game to build a true community online and connect with their readership to ensure success.

On the plus side, I think authors are so well positioned to excel in social media because they’re awesome writers and know how to TELL A STORY!!

Some Social Media Dos and Don’ts for Authors

So what works? I don’t have a formulaic equation, so the above sub-heading is a bit misleading – because I think there’s so much potential for authors to be creative in their approaches. So many successful authors (both traditional and self published) have employed some very creative and strategic tactics to getting themselves out there and reaching a targeted audience.

But in saying that, there are definitely a few important things to keep in mind:

  1. DON’T send out a thousand tweets with links to buy your books – there’s a word we have for that, it’s called SPAM. I know that many authors are trying hard to get their books out there and improve their reach, but volume isn’t the way to do it.
  2. DO promote your work and approach individuals you think will be interested in your work – this boils down to one thing – RESEARCH. Read their twitter bios, blogger profiles, google stalk them, find out who is interested and openly talking about your book’s topic. Then approach these readers in a personal manner – this can be a direct message (DM) on Twitter but my experience is that an email or a contact form works better if you can find it. And writers, I know we’re AMAZING at drawing strings and connections between things but don’t be too inventive as to who might be interested in your work! (eg. I saw you have a blog about puppies, I thought you might be interested in my YA paranormal fantasy…there’s a puppy that turns into a werewolf in chapter three.)
    werwolf

    For your puppy blog!

    Image credit

  3. DON’T send out automatic replies with links about your blog or book – this goes with the above note on spam. A side note: please don’t send an automatic reply with a link to your blog and then ask people to click on the ads. I know you have to eat, but that is not the way to generate an income!
  4. DO include links to your books or website on all of your online profiles – make sure that you do associate your online profile with your works. This means putting your website and publications on your email signature, using your cover as your profile image and also linking up your other social media profiles. (eg Linkedin, Facebook, Twitter, Pinterest etc.)
  5. DON’T spread yourself too thin – as much as you’d like to spend all of your time marketing, you have to spend time writing! This means you should choose a few social media channels that you feel most comfortable with and focus on those. This could mean having a FB author page and a blog and forgoing Twitter if you’re not as comfortable with it. Better to do a few things well than many things poorly.
  6. DO enjoy the experience of social media – social media shouldn’t feel like a chore or something that you *have* to do to help your publisher, you should really try and enjoy it. Writing is after all quite a lonely profession but social media offers a wonderful opportunity to connect with other writers and lovers of the written word!

And finally, don’t be afraid to experiment and try new things (just be sure to be honest and fess up when you do!). The beauty of online is that it’s much more forgiving than print – you’re free to make a few mistakes!

Okay that’s me done – over to you! Authors, what social media tactics do you use? What works? What doesn’t work? And tell me if you think I’m wrong!

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Fan mail!!

This weekend I received my first ever real fan mail – you know the kind that’s not written from a friend, acquaintance or someone you requested a review from.

Image via Tumblr

So here’s what the awesome Eloise, age 9 had to say about reading Chook Chook that I’m reposting with her and her mum’s okay:

Dear Wai, I really enjoyed reading your book “Chook Chook”. I got the book for Christmas and read it with my mum. The book was very exciting and my favourite part was when Mei found her Mum sitting with Little and Lo. Thank you for writing such a great book.

Is Chook Chook the only book you have written, because I would like to read more :)

Thanks so much for your email Eloise – so thrilled you liked Chook Chook . As I mentioned in my reply, you can expect the next Chook Chook to be out in mid-2013, I hope you’ll like it!

As you can see, I <3 getting mail! So if you're reading this - please do drop me a line or leave a comment below.

Cheers guys!

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Posted in Publishing, Writing

The #1 secret to SEO Content Writing…

SEO training for writers is a bit like a Michelin star chef being handed a McDonald’s handbook that includes some information on safe meat temperatures and told to follow that. Training is conducted by SEO consultants who don’t really understand what’s involved with writing a piece of content. (no offense to all of the awesome SEO consultants I know!! ;-) )

SEO writing guide

Good SEO content writing is about being SEO MINDFUL

I’m going to trademark that term after I finish writing this post – SEO mindful. This is something that any writer can easily learn and feel confident about, it’s like learning a new style-guide for a publication or adapting a voice.

SEO mindful writing is where keywords and SEO considerations come secondary to the quality and editorial considerations of the content, but they are still a factor. By being SEO mindful, writers understand the fundamentals of how search engine optimisation works and can make considered decisions with their content creation that have SEO in mind.

That’s right – the writers need to make the decisions, not the SEO guy.

And that’s really always been the issue, without understanding what’s involved, writers feel uncertain as to whether they should write something in a certain way or put another keyword in the content because they feel ill-equipped to make such a call. Meanwhile, editorial staff make much tougher decisions every day – whether it’s copy fitting words into a column or making headlines sound punchier and more impactful. So why are we like deer in the headlights when it comes to SEO?

Because we’re not instructed to be SEO mindful, we’re instructed to optimise.

Good SEO training for writers

I’ve put together a practical no nonsense writing guide to becoming SEO Mindful. You can download it below.

4 easy steps for SEO Mindful Content Writing (PDF 600 KB)

This is a work in progress – but would love to hear your thoughts!

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